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Pre suasion was named best book of the year by the society for personality and social psychology this prize for a single outstanding contribution honors a book written by a psychologist that makes a distinctive and important contribution to the field by promoting an understanding of the science of social and personality psychology to the general public. Pre suasion a revolutionary way to influence and persuade paperback june 5 2018 by robert cialdini phd author 44 out of 5 stars 809 ratings. Pre suasion a revolutionary way to influence and persuade kindle edition by cialdini robert b download it once and read it on your kindle device pc phones or tablets use features like bookmarks note taking and highlighting while reading pre suasion a revolutionary way to influence and persuade. After reading influence by the same author i thought i would give this book a try as well and im not disappointed that i did in pre suasion cialdini outlines his research into the pre suasive impact that environmental verbal and emotional stimulus can have on peoples decision making and does so in a way intended to be heuristically instructive to the reader stead of merely stating the . Buy pre suasion a revolutionary way to influence and persuade 01 by cialdini robert isbn 9781847941435 from amazons book store everyday low prices and free delivery on eligible orders