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Mit press began publishing journals in 1970 with the first volumes of linguistic inquiry and the journal of interdisciplinary historytoday we publish over 30 titles in the arts and humanities social sciences and science and technology. This book makes an audacious much needed intervention into architectural history and theory architecture is just one of many mass media that proliferated in the modern period i find myself with this book and colominas other writings wishing she would turn to actual rather than elite architectural mass media to prove her point yet other than beatriz preciados 2011 2014 pornotopia this . In her multifaceted highly logocentric often profoundly insightful book beatriz colomina demonstrates that publicity reproduction and the archive are no mere erudite metaphors but the actual stuff from and around which modern architecture and its discourse are made. Her book shows that modern architecture can only be understood when read in conjuction with photography film publicity fashion and other forms of visual display looking at architecture through the lens of the mass media colomina entrusts architecture criticism with a wonderfully mobile cinematic outlook. Where conventional criticism portrays modern architecture as a high artistic practice in opposition to mass culture colomina sees the emerging systems of communication that have come to define twentieth century culture the mass media as the true site within which modern architecture was produced