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Product led growth how to build a product that sells itself kindle edition by bush wes download it once and read it on your kindle device pc phones or tablets use features like bookmarks note taking and highlighting while reading product led growth how to build a product that sells itself. Product led growth changes how companies grow because it brings a focus on how the product youve built can help you acquire more customers customer acquisition doesnt just become something marketing is focused on the responsibilities for acquiring great customers expands to the product team as well. Product led growth is about helping your customers experience the ongoing value your product provides it is a critical step in successful product design and this book shows you how its done nir eyal wall street journal bestselling author of hooked how to build habit forming products. In product led growth how to build a product that sells itself growth consult convention and the trillion dollar sales industry claim that its impossible for your product to sell itself yet successful software businesses like slack dropbox atlassian and hubspot make millions selling to customers who never once reached out to a sales rep. Buy product led growth how to build a product that sells itself by bush wes isbn 9781798434529 from amazons book store everyday low prices and free delivery on eligible orders